When it comes to branded merchandise, the most meaningful products are often those that make a real difference in people's lives.
We worked with our local women's shelter to create these custom Resource Keychains designed to help victims discreetly access essential community resource information, including women's shelters, victim services, hospitals, mental health support, housing assistance, and more.
Traditional resources, such as pamphlets and business cards, can unintentionally put individuals experiencing domestic violence, sexual assault, or human trafficking at greater risk if discovered. A compact, everyday keychain offers a more discreet alternative, providing a QR code that connects individuals to important contact information when they need it.
Distributed by police officers during calls and provided by victim support organizations and women's shelters, these keychains are a practical example of how a simple product can serve a much greater purpose.
Made in Canada, the Resource Keychains can be customized with a full-colour logo on the front and a QR code on the back. This allows organizations to create a professional, branded resource that reflects their identity while keeping the focus on what matters most: connecting people with help.
The concept has also been adopted by agencies in neighbouring communities, which have adapted the keychains to meet their own local needs.
As this initiative demonstrates, promotional products can be much more than marketing tools. When thoughtfully selected and designed around a specific need, they can support community organizations, improve access to information, and make a meaningful difference in people's lives.
At EB Promo, we're proud to help organizations find branded merchandise that goes beyond visibility, products that serve a purpose, support important causes, and create a lasting impact.
“One effective solution we've implemented is the QR resource keychain, which contains vital contact information for local services such as shelters, victim support, hospitals, and mental health resources. These keychains are distributed by police during calls and are also provided by our agency as needed. They offer victims quick and safe access to crucial resources without escalating their situation.”
— Brianne L., Victim Advocate
This product was a top three finalist in the Canadian PPPC Product Awards for Cause or Charity in 2024.